The Internet Express (2017)

This game may seem very familiar. The aim is simple: how long can the cursor go on the Internet Express without bumping into an ad? Surrounded by Apple, Google, YouTube and Facebook icons that rush past, the user must avoid them or be subjected to pop-up ads that pile up on the screen. Underlying the simplicity and playfulness of the game is its striking resemblance to reality. Just like the Internet we all know, The Internet Express is a never-ending highway of companies eager for our clicks. With this work, Jonas Lund makes us reflect on the ever-growing commercial aspect of the Internet and our browsing habits.