The Institute for Southern Contemporary Art is a long-term project that aims to develop an experimental platform for artists and cultural producers through results derived from machine learning and art market data. Drawing from climate change disasters and the use of algorithmic analysis, the video portrays a dystopian future where the creation of art is tied to its market consumption. Although ISCA’s mission seems disconcerting, it also strikes as strangely familiar. Is ISCA simply looking to join the likes of existing programs such as ArtRank and Art Advisor, or does it rather wish to shed light on the possible pitfalls of these endeavours? Doubt is at the core of this proposition.